Note Number 1

Google is the number one most popular search engine on the planet. Every day, billions of searches pass through Google, and monthly more than a billion unique users turn to Google to find the things they need; everything from information, locations, entertainment, to products and services. People either want to know, want to go, or want to buy, and Google provides the solution.

Google Adwords are going to grow your business by leaps and bounds. Now is the time to make your business relevant and ranking high with Google.

If you’re new to Google Ads, don’t worry, the concept is pretty simple. You as the marketer, identify words that are relevant to your product or service. When a potential customer searches for those words or related words, your advertisement shows up. That’s it in a nutshell.

Note Number 2

There are definitely reason to use both Display and Search Ads, Search Ads are a little more straightforward to setup and use, while Display ads can be more nuanced, but both can be effective, and are frequently used in conjunction with each other. We’ll go over this again a little later on.

Task Number 1

Go to Google and search for something. Take a look at the top options, and the top option on the right. See the yellow “ad” box? These are ads placed by Google. Below the ads are the organic, non-paid for search results. Make yourself familiar with these ads to see how they work.