Google Adwords Search Network Ads For Business Owners
Lesson 1.3 - Understanding Adwords Structure
In this video training program we are going to discover how you can use the Google Adwords Search Network Ads to gain more clients and increase revenue in your Business
Lesson 1.3 Notes And Tasks
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Note Number 1
Having an organized AdWords account is very important to creating a successful campaign, and that starts right from the beginning. AdWords is broken up into 3 levels, which are The Account, Campaigns, and Ad Groups. The tiers are hierarchical, so it is arranged in order of rank.
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Note Number 2
Start organizing your campaigns and Ad Groups from the start, when you create them. It’s important to consider a consistent naming convention. If you have to reorganize later on, you may delete data you’ve accumulated which may make it more difficult to understand what ads were performing well. Then, in terms of aiming for a particular structure, I’ve stressed to err on the side of specific, but well organized accounts tend to have campaigns that feature several ad groups, that contain 2 or three ads.
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