Google Adwords Search Network Ads For Business Owners
Lesson 1.4 - Understanding The Auction

In this video training program we are going to discover how you can use the Google Adwords Search Network Ads to gain more clients and increase revenue in your Business

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    Lesson: 1.4
    Duration: 8:05
    Level: Easy

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Lesson 1.4 Notes And Tasks

  • notes

    Note Number 1

    Google is so popular as a search engine because it does a great job returning relevant results to search queries. Google knows that it’s this consumer trust that has made them a giant, successful company. And they will do everything in their power to make sure they continue to return the most appropriate search results. This is true of organic results as well as paid ads.

  • notes

    Note Number 2

    Google makes sure the most relevant ads show up by using a variety of factors. They come up with a Quality Score for each ad. For Google, the better the ads they show, the more money they make.

  • notes

    Task Number 1

    Go to Google and enter the search phrase “insurance agencies”. Let’s take a look at what pops up. On the top left, you’ll notice the top three results are ads, and also, the first result on the right is an ad. This will change depending on your search query, sometimes only one or two ads will show up, and sometimes more. Try a search in your local area to see what comes up.

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