Note Number 1

Let’s start the process of putting together a campaign. I’m going to log back into the account I created earlier, but the example I’m going to use is of a product I’m currently managing a campaign for - one that I mentioned earlier. Even though the product is a specific one, the principles I’ll use in this campaign will be relevant regardless of whether or not you would like to create a campaign for a product or a service. The principles work for a retail setting, service providers and professionals.

Note Number 2

We will also talk about writing our ad. If you’re ready for this now, by all means go ahead and write your ad, but we’ll be discussing how to write your ad in a later lesson. For now, I’ll just briefly go over this section. The first box is your landing page. This is where you want people who click on your ad to go to. Many times it could be the home page of your website, but to really do a good job, and give yourself the best chance of making a sale, you would want to create a specific landing page targeted to the type of people who would click on your ad.

Task Number 1

Start Let’s start the process of putting together a campaign in your Adwords account. Follow along with me in the video and create a campaign based on the keywords you came up with for your business.

Now, let’s start filling out the page. Don’t worry if you don’t know the answers to everything, just keep going, you can come back to this later.