Google Adwords Search Network Ads For Business Owners
Lesson 2.8 - Creating Ad Groups

In this video training program we are going to discover how you can use the Google Adwords Search Network Ads to gain more clients and increase revenue in your Business

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    Lesson: 2.8
    Duration: 15:33
    Level: Easy

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Lesson 2.8 Notes And Tasks

  • notes

    Note Number 1

    Now it’s time to set up our ad groups. As we talked about before, it’s best to create separate ad groups around a theme or product. The reason why we do this is it allows us to laser target our ads to match specific keywords. Every ad group contains a set of keywords, ads, and bids that we have to manage. So let’s look at creating our first ad group. Remember, more than likely you’ll end up creating more than one, or even many ad groups within this campaign, and we can always add more any time.

  • notes

    Note Number 2

    Beneath the ad we have a couple options. The first is URLs for mobile. Let’s expand that section. This gives us the option of using an alternate landing page for mobile viewers. If, for instance, our landing page isn’t responsive, we may want to use a mobile specific landing page. Responsive web pages automatically adjust in size and shape based on the screen viewing it. Even if you do have a responsive page, you may want to create a separate landing page for mobile because you may need to adjust how much content you put on the mobile landing page.

  • notes

    Task Number 1

    Let’s take a look at the settings tab on the top left as you follow along with me in the video. You’ll notice under the default “all settings” tab, there isn’t much here. Remember, ad groups get their settings passed down to them from the campaign level, so no modifications are possible here. Let’s choose the devices tab though. This is where we can make bid adjustments for different devices..

  • notes

    Task Number 2

    Follow along with me as I write an ad in the video and try writing a few ads of your own that will work best for your products and services.

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