Google Adwords Search Network Ads For Business Owners
Lesson 2.5 - Ad Extensions

In this video training program we are going to discover how you can use the Google Adwords Search Network Ads to gain more clients and increase revenue in your Business

Lesson 2.5 Notes And Tasks

  • notes

    Note Number 1

    Ad extensions allow you to show additional information you normally wouldn’t get to show on your ad. Extensions will allow you to include things like address and phone number, mobile download links, reviews and social engagement, and even extra links. Ad extensions options are located just below bid settings.

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    Note Number 2

    My recommendation to you would be if you’re going to use sitelinks, try to make sure the text is a strong call to action like sample our product, or book now. It should help people understand exactly what they’re getting but also compel them to click. If you’ve hooked up AdWords to your website, you can search for links from your site here. Also, you can add new sitelinks by clicking on the bottom button. Once you click on it, you get the option to create your link text, or what the viewer will see when looking at your ad. This is where you’d want to try to be compelling in your ad copy..

  • notes

    Task Number 1

    Start Follow along in the video and create a list of ad extensions for your business. Think about all of the different ways you can be creative using all of the different types of extensions that I go over in the video. Once you've created your list of extensions as I did in the video go ahead and start setting up some of your site links..

  • notes

    Task Number 2

    As a last word on extensions, I recommend you enable as many as you can. Many of them can show up together. Google doesn’t guarantee that your extensions will show up, but when they do, it drastically increases your ads chance of getting clicked on.

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