Google Adwords Search Network Ads For Business Owners
Lesson 2.6 - Advanced Settings

In this video training program we are going to discover how you can use the Google Adwords Search Network Ads to gain more clients and increase revenue in your Business

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    Lesson: 2.6
    Duration: 3:14
    Level: Easy

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Lesson 2.6 Notes And Tasks

  • notes

    Note Number 1

    Now that we have our extensions setup, the next options are the advanced settings. These are all optional settings, so if you don't care about them, you can just click on save and continue at this point. But let’s go through the options so you can see what they do. The first option is schedule. Let’s open it up by choosing the plus icon. Just like with the ad extensions, we can choose a start date, and end date, and also create a custom schedule. So we can choose days of the week, times, etcetera. This is great for phone call ads for example, because you’d only want them to call you during business hours.

  • notes

    Note Number 2

    The next option is ad delivery. Google gives us some options on how we want to rotate our ads. The default is Optimize for clicks, meaning Google will show ads that it expects will generate more clicks. Remember a campaign isn’t often just one ad. It’s one or multiple ad groups each with one or multiple ads. So this option will automate the ad rotation in your campaign based on Google algorithms for optimization.

  • notes

    Task Number 1

    Experiment a little bit with the optimize for click settings as I do in the video being used to how everything works. Also check out the dynamic search ads options as well and think about what might work best for your business..

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