Note Number 1

The Google Display Network is made up of millions of websites that show Google AdWords ads on their site. While this tutorial is not focusing on how to setup and effectively use Display Ads, I did want to take a few minutes to talk about them in more depth than I have thus far. You should hold off on trying to use Display ads until you are comfortable with search ads because it adds a few levels of complexity. In this lesson we will dig into display ads and also talk a little about remarketing.

Task Number 1

So let’s look at creating a Display ad in Google. Go into your All Campaigns dashboard. To create a new display campaign, click the red button. And choose display network only. Follow along with me in the video as I create a display ad and create a few of your own started display ads.

Task Number 2

Sit down and write up an list of all the types of display ads you think would work well for your business. Keep these in your notes for future use and add new ideas to it from time to time. You should consider keeping a notebook of all of your ad ideas for future use and testing.

Try the Google Display Ad creation tool I go over in this lesson and see what kind of display ads it comes up with for your business.