Google Adwords Search Network Ads For Business Owners
Lesson 2.3 - Selecting Your Audience
In this video training program we are going to discover how you can use the Google Adwords Search Network Ads to gain more clients and increase revenue in your Business
Lesson 2.3 Notes And Tasks
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Note Number 1
In the last video we created a new campaign from the All Campaigns dashboard, talked about naming convention, and general campaign settings. We’ll pick back up from there. Below devices is location settings. We’ve looked at these before, but we need to dig a little deeper. So the radio buttons allow me to choose the same things as when we set up a campaign from the account setup area.
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Note Number 2
Follow along with me in the video, the next option form the menu is location groups. I’ll go ahead and click on that now. Let’s click on the Choose Location Group type dropdown. Now I can target by places of interest, demographics, and my locations. Let’s choose places of interest. Then an area, so this time I’ll choose Boston. Then I can choose the type of place. Either airports, central commercial areas, or universities.
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Task Number 1
Go ahead and experiment with some of the location options available in Google Adwords there are some advanced capabilities that are not necessary for every campaign so don't let this overwhelm you.
Lesson 2.3 Downloads
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